The First Coast has a wide variety of style and is sprinkled with hundreds of boutiques that showcase individuality and uniqueness. This month we explored Avondale, Fernandina and St. Augustine.


Ashleigh Barco is a 21-year-old First Coast native that has been a part of the J Ashley team for about a year. Working at this stylish boutique in Avondale allows her to keep up with the latest trends in fashion while helping women in the community look their best.

featuredcontentWhen you drive down Saint Johns Avenue, you will be struck by how many beautiful houses line the road, but then, after Talbot Avenue, you enter the Avondale community and it is like you are going down a small town’s main street. The street is lined with creative local boutiques, businesses and restaurants that all have unique aspects perfect for a day out on the town. Go shopping or just grab a bite to eat; either way, you will not be disappointed.

J. Ashley Boutique

  • Nicole Miller’s Artilier dress
  • Ali Ro jacket in raspberry
  • Faire earrings in Juliet Lace
  • HoBo International Mave Clutch in Stone
  • Andean Collection bracelet in black

St. Augustine

Rachael Metzger is a 19 year-old resident of St. Augustine and has been there for seven years. Although her family has been on the First Coast for more than two decades, her love of the St. Augustine area is the strongest thanks to its small-town feel.

The Lightner Museum, formerly the Hotel Alcazar built in 1883, embellishes the St. Augustine skyline with Spanish Renaissance flare. In the heart of St. Augustine’s historic district, visitors can tour this resort-turned-museum daily to explore this enormous time-capsule. (If we use a picture of her in the corridor of the Lightner.)

The Markland House, part of Flagler’s Legacy Historic Tours, located behind Flagler College’s bookstore, is also known as the Anderson House because Dr. Andrew Anderson, physician and confidant to Henry M. Flagler, originally lived in the home. However, Dr. Anderson died before it was completed. Nowadays, small groups with a reservation can explore the grandeur of this house located in the heart of the St. Augustine’s historic district. (If we use a picture of her in front of the Markland House.)

GoldFinch Boutique

  • Charlie Jade’s Malibu silk romper
  • Park at Dusk felt floppy hat
  • Fill Me In necklace
  • Deux Fox gold cuff
  • Chevron weave cuff
  • Brittany vegan leather zipper booties

Hillary Warren- Make-Up
Ali Schmitt- Hair Stylist at R. Lindo Salon

Fernandina Beach

Person: Lynn Tenille has lived on the First Coast for four years and her heart is in Fernandina. Her husband is a native of the area and owns The Plantation Shop that has been in business for 35 years. The aesthetically pleasing Spanish moss and marsh-living atmosphere is what keeps Lynn and her husband happy on the First Coast, even in the winter months.

Place: Nestled in the woods between the marsh and the ocean lies the Omni Amelia Island Plantation Resort. Enjoy a cocktail in their lounge, walk around The Shops or sit back and relax on their pool deck that faces the Atlantic Ocean.

Fern Lily

  • Joe’s Jeans skinny ankle jeans
  • Kersh’s peplum sweater top
  • Louise Loirette’s The Britton necklace in mint
  • Bourbon and Boweties earrings
  • BC Footwear’s leopard flats

Shop from these local boutiques at: