Fern Lily in Fernandina

What is your favorite thing about style on the First Coast?

Style is an individual statement on the first coast. “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” ~Coco Chanel

We truly believe that fashion is everywhere and a part of everyone. You never know what you will be drawn to next or what will inspire you to try a new look!

What is your #1 go-to piece for Fall/Winter (especially pertaining to the Fl weather)?

One of our favorite designers is Tolani. This amazing line has tunics, tops, scarves that are made of silk. They are full of eye-catching prints, intricate detailing, and vibrant blends of color. Match your tunic or scarf with a pair of leggings and boots or jeans and flats and you will be too.

What is one piece every girl should have in their closet?

An amazing pair of Joe’s Jeans. Joe’s has a variety of styles and fits that look impeccable on all women no matter what age or size.

What is your color of choice for this Fall/Winter?

Greens and blues are dominating in fall fashion for 2013.

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J Ashley’s in Avondale

What is your favorite thing about style on the First Coast?

It’s easy, casual, and never too cold. My ideal perfect fall weather outfit would be cool enough to wear a pair of knee high leather boots, a light weight sweater, and a printed scarf over either a solid casual day dress or a tee shirt paired with my favorite skinny jeans!

What is your #1 go-to piece for Fall/Winter (especially pertaining to the Fl weather)

My Ali Ro anorak, it’s an outerwear piece and looks adorable over anything! Plus its doubles as a raincoat that’s fashionable and keeps you dry at the same time!

What is one piece every girl should have in their closet?

A solid dark blue wash or solid black dressy skinny jeans or just a pair of fitted legging pants.

What is your color of choice for this Fall/Winter?

Tied between bordeau wine and forest green.

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Goldfinch in St. Augustine

What is your favorite thing about style on the First Coast?

How laid back but stylish it is. We are proud to cater to different styles, staying within todays trends and have something special for every women, in our historical little town.

What is your #1 go-to piece for Fall/Winter (especially pertaining to the Fl weather)?

An argyle, chevron or printed throw over/wrap around sweater. We have many to choose from here at Goldfinch. You can easily pair them with a simple tee, tina top, leggings, skinny jeans, flats, boots and many other items found in your closet, to complete your cozy, but stylish, look.

What is one piece every girl should have in their closet?

Besides a little black dress, every girl should own a good pair of leggings. A pair that will last and fit you best. You can pair them with a sweater, tunic and boots. You can also wear all year around.

What is your color of choice for this Fall/Winter?

We don’t have a specific color for this fall, but all shades of blue isare always our color of choice. For this fall, we love our royal and deep blues. Its cool, warm and just that pop of color you need.