The magazine industry is glamorous.

It is exciting.

But most of all, it’s a hustle.

At the 2015 One Spark Festival, First Coast Magazine and the Dalton Agency have partnered to build a magazine in 5 days, and we need your help.  In the heart of One Spark, we will be conducting live interviews with some of the region’s most successful entrepreneurs and visionaries, where YOU get to ask questions. We will be displaying the photography options for each feature, and YOU get to vote on which photos make the magazine. Heck, a picture of you may even make the cut. Launching Thursday on site, we will have one of our best professional photographers taking portraits of visitors in a studio setting. Not only do you get to take your portrait home with you, but the best pictures will be featured in the issue. You will also be able to watch the design and editorial process live, as First Coast Magazine’s May issue is built in less than 50 hours. Oh, and YOU get to choose the cover too.

We have never done anything like this before. In fact, as far as we can tell nobody in America has to date. Be a part of something new. Take part in the experiment at MagLab. Flip through the program, and choose a day to come by and learn a bit about the people who have made the First Coast a fantastic place to live. In the spirit of One Spark, help celebrate our city in the production of our Bold New City of the South issue. We can’t do it without you.

The Challenge: One Department a Day

First Coast Magazine is comprised of five departments. We will build one department a day during the five days of the One Spark Festival, and publish a finished magazine on Sunday, before the festival’s closing ceremony.


Tuesday, April 7, 11:30 am to 9:00 pm

First Impression Department

Whether it be fashion, or a person’s passion, this department explores the different ways first impressions are made.

11:30 to 12:30, The Feature Interview with Salt Life: Salt Life is one of the most successful brands born on the First Coast. Learn about how Salt Life was created, and what it takes to build a brand.

11:30 to 1:30 Feature photo voting

1:00 to 2:00, Go Local with Cresta Bledsoe: Her jewelry has been donned by stars on the red carpets of some of the most glamourous events in Hollywood. Learn about how this artist and entrepreneur transformed her mother-in-law’s beach combing collection into a premiere fine jewelry collection.

11:30 to 3:30 Go Local photo voting

2:30 to 3:30, Feature Interview with Wayne Wood: Wayne Wood holds the largest private collection of historic photographs of our region, and is a true local visionary. Using antique aerial drawings of downtown, Wood will discuss the history of the maps and the history of entrepreneurship in Jacksonville.

5:00 to 9:00, MagLab Design Live Countdown: Watch our design and editorial team build the First Impression Department, as the clock ticks down.


Wednesday, April 8, 11:30 am to 9:00 pm

Front Door Department

Home is where the heart is. In this department, we will focus on the visionary people and projects from past to present that built this city and are actively working to preserve what makes it authentic.

11:30 to 12:30, First Love, Artist on the Cutting Edge: Hiromi Moneyhun is one of the rising stars on the local art scene. Specializing in Kirie, the Japanese art of paper cutting, join her for a demo and discussion on the ways her work is a synthesis of the ancient past and the contemporary.

11:30 to 1:30 First Love photo voting

1:00 to 2:30, Weekend Warrior Project with Jim Orth: Executive Director of St. Johns Riverkeeper, Jim Orth is a steward of the St. Johns River, one of 14 American Heritage Rivers as well as one of the nation’s Ten Most Endangered Rivers. Orth will share what we can all do to preserve our waterway, and host a rain barrel workshop to show a simple DIY home project that will support the cause.

11:30 to 3:30 Weekend Warrior photo voting

3:00 to 4:00, Relic Restoration, Jacobs Jewelers Clock: This public timepiece has been ticking for over a century in our downtown. Roy Thomas, owner of Jacobs Jewelers will discuss the history and restoration of this downtown landmark.

11:30 to 5:30 Relic Restoration photo voting

5:00 to 9:00, MagLab Design Live Countdown: Watch our design and editorial team build the Front Door Department, as the clock ticks down.


Thursday, April 9, 11:30 am to 9:00 pm

Heart & Soul

This department is geared towards delving into what drives people to follow their heart and find their life path.

11:30 to 12:30, Feature Interview with the Women of TechFounders JAX: Raquel Steffens, Girlie Salgueiro, and Isabelle Killian are each entrepreneurs in the growing tech industry of the First Coast. Listen to them delve into what it is like as women in one of the fastest growing, and most competitive industries in the world.

11:30 to 1:30 Feature photo voting

1:00 to 2:00, Faces of One Spark Launch: One of the region’s best photographers, Michael LeGrand introduces the Faces of One Spark portrait project. Thursday through Saturday he will set up a pop-up professional studio at MagLab to shoot anyone attending the festival. Each subject will leave with a digital copy of their portrait, and the best images from the three-day shoot will be selected and published in the magazine.

Portrait voting from 3:00 pm Thursday April 9th through 5:00 pm Saturday April 11th

2:00 to 3:00, First Person with Pat Croce: One of Florida’s most dynamic entrepreneurs, New York Times bestselling author Pat Croce will discuss his investment in historical tourism, and why bringing the past back to life is an essential aspect of a thriving tourist industry.

11:30 to 4:00 First Person photo voting

3:30 to 4:30, The Ditch Interview: PGA PLAYERS officials talk about waterways of the golf world’s most prestigious courses. Hear stories from the scuba divers that maintain the ponds on the green.

11:30 to 5:30 The Ditch photo voting

5:00 to 9:00, MagLab Design Live Countdown: Watch our design and editorial team build the Heart and Soul Department, as the clock ticks down. Celebrate with us as we mark the halfway point of the MagLab Experiment.


Friday, April 10, 11:30 am to 9:00 pm

Fresh Local Flavor

This department is foodie friendly. We will be speaking with some local visionaries on how our different aspects of our food culture can help build our community in unique ways.

11:30 to 12:30, Feature Interview with Jim Stallings of PS27 Ventures and the founders of Menuat: Listen to a One Spark success story, and how Emily and Jeff Charette, founders of Menuat, a digital menu software, went from creators to entrepreneurs.

11:30 to 1:30 Feature photo voting

1:00 to 2:00, Salty Paws with White Oak Conservation Foundation: Saving some of the world’s most endangered species is what this organization is all about. Learn about the philosophy of this amazing wildlife conservation foundation and how you can help support their mission.

11:30 to 4:00 Salty Paws photo voting

2:30 to 3:30, First Bite with Food Fun(d): Local visionary Mike Field, a founder of Jaxon’s Night Market and Jax Truckies, talks about his latest project Food Fun(d), quarterly micro crowdsourcing events that integrate gourmet food, craft beer, and live music into an event that supports local start-ups.

11:30 to 4:30 First Bite photo voting

4:00 to 4:30, Toast of the Coast: Mix it up with Alex Smith, beverage director of the Black Sheep Restaurant Group. The mind behind the bars of both Orsay and Black Sheep restaurants. Join Smith for a mixology demo in the art of crafting the perfect cocktail.

11:30 to 4:30 Toast of the Coast photo voting

5:00 to 6:00, Farm Fresh with Gyo Greens and Chef Ed Baltzley of Palm Valley Fish Camp: Listen to how small farms and restauranteurs work together to support our micro-economy, while putting the freshest and best ingredients on your plate, and catch a cooking demo using some of Gyo’s fresh greens.

11:30 to 6:30 Farm Fresh photo voting

6:00 to 9:00, MagLab Design Live Countdown: Watch our design and editorial team build the Front Door Department, as the clock ticks down.


Saturday, April 11, 11:30 am to 9:00 pm

High Tide

Celebrating the entrepreneurs and visionaries who built the First Coast and act as the voice of its future, this department celebrates the rise of the First Coast.

11:30 to 12:30, Feature Interview with the Fletcher Brothers: Paul and Jerome Fletcher are two of the most important land developers in our region. Keeping an eye on the whole pie, versus just their slice, is what has driven them since the beginning. Listen to the story behind the men who brought TPC headquarters to Ponte Vedra, by selling them the land for $1, and learn about what it literally takes to build a city.

11:30 to 12:30 Feature photo voting

11:30 to 12:30, TEDx Jacksonville, a World Class First Act: Doug Coleman discusses why TEDx is an essential tool to nourishing creative connectivity in our community. He will be joined by TEDx Jacksonville presenter, neuroscientist Dr. Spring Behrouz a One Spark winner for the Neuroinitiative project.

11:30 to 12:30 First Act photo voting

11:30 to 12:30, JaxSports takes First Place: Alan Verlander, COO of the Jacksonville Sports Council will talk about how sports have built our community from past to present.

11:30 to 12:30 First Place photo voting

11:30 to 12:30, My Coast with Peter Rummell: One of our region’s most successful entrepreneurs will discuss his newest project, Healthy Town, a development designed around active urban living that is set to transform the Southbank of Jacksonville.

11:30 to 12:30 My Coast photo voting

6:00 to 9:00, MagLab Design Live Countdown: Watch our design and editorial team build the High Tide Department and knock out the final stages of the magazine. It is the final push before deadline.


Sunday, April 12, 11:30 am to 3:00 pm

Upload Day

Whew! Deadline day has finally arrived. Today we will be putting the finishing touches on the May issue, and launching it into cyber space!

11:30 to 1:00, MagLab Final Proofing: Want to help proof the finished project before UpLoad? Join us for the final push as we make our One Spark Closing Ceremony Deadline.

1:00 to 3:00, UpLoad Party: Bubbles are on the menu for celebrating the UpLoad of the magazine and the successful creative collaboration of First Coast MagLab. View the magazine online at, and see if your portrait made it in The Bold New City of the South issue!